We're Not So Ape

Made in Japan. Made For
Everyday, Everywhere, And Everyone.


Our latest AW23 capsule is live.


We Are Not So Ape, A Unisex, Japanese Streetwear Brand. Founded In Tokyo In 2017, Not So Ape merges distinctive global street style, with legendary Japanese quality.

Our name comes from the fact that, despite sharing 99% of our DNA with primates, humans’ ability to create, innovate, and dream makes us unique in the universe. We may have our differences, but together,
we’re Not So Ape.

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