About Us

We are Not So Ape, a Japanese streetwear brand. Founded in Tokyo in 2017, and inspired by the street style we see everyday, we obsess over making garments for everyday, everywhere, and everyone. Our collections are an antidote to the endless hype cycle and fast fashion worlds.

Our name stems from our belief that creative expression is what truly separates us from primates. We unite, we express, we elevate. We are Not So Ape.