About us

We are Not So Ape, a unisex, Japanese streetwear brand. Founded in Tokyo in 2017, Not So Ape merges distinctive Tokyo streetstyle, with premium made-in-Japan quality.
Our name comes from our belief that early humans, apes were unified by sameness. We are evolved in our ability to express ourselves. Our differences are what make us human.
Together, we are Not So Ape.
Clothing is our craft. We take pride in perfecting our design process to ensure the utmost quality in all of our products. From our premium quality materials to our top-tier Japanese manufacturer, our products are designed with care.
Our products are made for all, because style is better without rules, and self-expression is everyone's freedom.